Thursday, December 25, 2014

How to Find High Quality Car Loan Leads That Will Convert


Find High Quality Car Loan Leads that Will Convert

Finding qualified car loan leads is the cornerstone of growing a successful lending business. If your business is small, you may have neither the time nor the resources to devote to cold calling lists that offer low conversion rates. Instead, it is crucial that you find hot leads who are interested in the service you are offering. There are a number of ways that anyone in the automotive lending business can generate solid leads that are likely to convert quickly to great customers.

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Choose your advertising partners wisely. More and more small businesses are opting to use their advertising dollars online. Not only is this a great way to ensure that more people see your ads, this also represents a good opportunity to expand your mailing list. The best ads are those that encourage users to click through and enter an email or home address. By offering small incentives or creating engaging advertising copy, you will increase your click through rate and, therefore, the size of your mailing list.

Talk to local dealerships about list sharing. Partnering with a local dealership will enable you to create a list of customers in your area who are actively looking for new cars and will probably need financing in the coming weeks. There is no need to establish a formal relationship in which you become the official financing institution for the dealership as some have done in the past. Instead, ask that they pass on the contact information of all potential buyers who visit the lot. Most dealerships will do this for a small fee, and you will benefit by adding to your list of prospects daily.

Larger businesses may find that buying mailing lists is the best way to identify potential customers quickly and accurately. Third party companies that sell mailing lists use data on internet searches, purchasing habits and other empirical data points to find individuals nationally who are likely to need your services. Before buying a list, make sure to speak with the company about any guarantees they offer regarding conversion rates.

With the amount of customer information now available through online databases and shopping sites, finding good car loan leads has never been easier, as long as you know where to look.


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